The parade kicks off at 9:30AM and will proceed down Coliseum Drive from Hampton Roads Center Parkway, turn into Peninsula Town Center and finish on Von Schilling Drive. Pre-parade entertainment will begin at 8:30AM.
The parade will feature numerous high school bands, large helium balloons, inflatable walking characters, animals, floats and of course, Santa Claus! Following the parade is a great time to start your holiday shopping or grab lunch at one of our many restaurants. Bring the whole family for a day of fun in Coliseum Central!