Annual community Christmas Parade, sponsored by the Williamsburg Area Chamber and Tourism Alliance. The parade features more than 100 entries including floats and marching bands and begins at the College of William & Mary at Brooks Street and Richmond Road, continues along Richmond Road and ends in Merchants Square in the historic area of Williamsburg. The perfect way to get into the holiday spirit! Then stay in the area to discover the many holiday options including outlet shopping, touring Colonial Williamsburg and enjoying their Christmas decorations, Christmas Town at Busch Gardens, a Colonial Christmas at Jamestown Settlement and Yorktown Victory Center and so much more! Free admission to watch the parade.