New River Outdoor Co. provides canoe, kayak, & raft rentals on the New River, cabin rentals at Walker Creek Retreat, & guided New River fishing trips for trophy smallmouth bass & musky. Located on US-460 in Pembroke, VA. NROC has outfitted trips on the New River since 2003 and takes pride in its high-quality equipment and knowledgeable, friendly staff. A fun day on the river is a safe one! At NROC, your safety is always our No. 1 priority! The Appalachian Trail, New River Trail State Park, Mountain Lake, Cascades Falls, and Jefferson National Forest are just minutes away and provide a plethora of outdoor activities including mountain biking, hiking, camping, hunting, etc. We are located just 25 minutes from Blacksburg, Virginia Tech, Radford, and Princeton, 45 minutes from Roanoke, 2 hours from Greensboro, Charlotte, and Winston Salem, 3 hours from Raleigh/Durham, and 4 hours from the Northern Virginia/Washington, DC area and Richmond.