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Three prestigous travel leaders have included "Virginia is for Lovers" as one of the top 10 tourism marketing campaigns of all time. What a huge honor as we celebrate the 40th anniversary of Virginia is for Lovers.

Our slogan first appeared in 1969 and over the past four decades has become an American icon. At its core, Virginia is for Lovers represents a love of life and a passion for travel. Help us celebrate, enter to win one of 40 free vacations, save on travel with Virginia's 40 Off Travel deals, or come experience wine travel with 40th anniversary special label wine!

Click here for the complete story from Erin Gallither of Forbes.com on the top 10 tourism marketing campaigns.