40th Anniversary of Virginia Is For Lovers
2009 marks the 40th anniversary of Virginia is for Lovers, one of the most recognizable and enduring tourism slogans in the country. At its core, Virginia is for Lovers represents a love of life and a passion for travel. Virginia invites passionate travelers to help celebrate with exciting sweepstakes, promotions and special events throughout 2009.
News ReleaseGovernor Kaine Kicks Off 40th
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Governor Timothy M. Kaine kicked off the 40th anniversary of Virginia is for Lovers. Launched in 1969, Virginia is for Lovers is the official state tourism slogan. 2009 will mark its 40-year reign as one of the most recognizable and enduring tourism marketing initiatives in the country.
