Live Passionately Campaign
Live Passionately – Virginia is for the Lovers is the new marketing campaign for the Virginia Tourism Corporation.
To request this video for broadcast or Web
use, contact Georg Horvath.
Portraits Montage
To request this video for broadcast or Web
use, contact Georg Horvath.
Live Passionately is less about a vacation and more about a lifestyle, with savvy travelers choosing to visit Virginia to live out their passions for wine, music, heritage, outdoor adventure and other experiences that make Virginia one of the top destinations in the country.
The campaign connects with travelers who don’t just visit a place, they experience it to the fullest. It’s all about making the most out of life and travel experiences. Virginia is the destination to feed passions for bluegrass legends, kayaking challenges, world-class wine, unparalleled history, and all the experiences that make life meaningful.
A deep love of life and passion for travel is the essence of Virginia is for Lovers and is showcased by the real Virginians featured in the Live Passionately marketing campaign. These “Portraits of Passion” tell the personal stories of Virginians whose overwhelming passion for what they do makes travel in Virginia a rewarding and enriching experience.
Meet Virginia’s Portraits of Passions, from the world’s fastest oyster shucker to a spunky sommelier who pairs wine with gummy worms, on video vignettes on Virginia.org. They also tell their stories in print advertising and media information.
Contact the VTC public relations staff for more story ideas on Live Passionately, Virginia is for Lovers and Portraits of Passion and get ready to discover your own “passionality”.
