Virginia Tourism Corporation names Esra O. Calvert as new Research DirectorVirginia Tourism Corporation names Esra O. Calvert as new Research Director
RICHMOND (October 8, 2013) - Today, Virginia
Tourism Corporation (VTC) president and CEO Rita McClenny announced that Esra
Onat Calvert has been named research director for VTC. Calvert previously
served as VTC's tourism
development manager, working on projects involving research, economic analysis,
and DRIVE Tourism, the statewide tourism plan for Virginia. Calvert has served
as the interim research director since August 2013.
Calvert will be leading VTC's Research, which is comprised of a wide range of tourism-related data analysis and gathering, including the economic impact of tourism on the state and localities, visitor profiles, market share, consumer trends, and VTC's advertising and marketing campaigns. The goal of the research team is to provide detailed and timely information for those in the Commonwealth and beyond who are interested in the travel and tourism industry.
Calvert, a native of Turkey, has degrees from the University of North Alabama and Radford University, and is a doctoral candidate in the Hospitality and Tourism Program at the Pamplin School of Business at Virginia Tech. She has published several academic papers on the topic of tourism and hospitality.