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Virginia Press Room

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Experience the LOVE of Virginia

Tourism is an Instant Revenue Generator in Virginia.

Tourism is one of Virginia's most powerful industries - bringing in billions of dollars in tax revenue and supporting hundreds of thousands of jobs for Virginians. The facts and stats below are a glimpse of the positive economic impact of tourism in Virginia.

In 2015 Virginia Tourism:

  • Domestic travelers spent $23 billion on transportation, lodging, food, amusement and recreation, as well as retail shopping in Virginia. This represents a 2.3 percent increase from 2014.
  • Domestic travel expenditures directly supported 222,000 jobs within Virginia in 2015, an increase of 2.6% over 2014. The travel industry is the fifth largest private employer in Virginia.
  • Domestic travel in Virginia directly generated more than $1.6 billion in tax revenue for state and local governments in 2015.

Fast Facts on the Domestic Tourism Industry in Virginia:

  • Spending by domestic travelers was $63 million a day in Virginia during 2015.
  • The travel industry is the fifth largest private employer in Virginia.
  • Virginia ranks 9th in domestic traveler spending among 50 states and Washington D.C.

What tourism tax revenue means to Virginia

Every $1 Virginia invests in tourism marketing generates $5 in tax revenue for the Commonwealth. That's a 5:1 return on investment.

Additional information on the economic impact of tourism in Virginia, including information for localities, is available at http://www.vatc.org/research/economicimpact/.