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Virginia Press Room

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Experience the LOVE of Virginia

Tourism $$ in Virginia

Tourism is one of Virginia's most powerful industries - bringing in billions of dollars in tax revenue and supporting hundreds of thousands of jobs for Virginians. The facts and stats below are a glimpse of the positive economic impact of tourism in Virginia.

In 2011 Virginia Tourism:

  • Generated $20.4 billion in visitor spending
  • Supported 207,000 jobs
  • Provided $1.32 billion in state and local taxes for Virginia’s communities

What tourism tax revenue means to Virginia

Every $1 Virginia invests in tourism marketing generates $5 in tax revenue for the Commonwealth. That's a 5:1 return on investment.

Additional information on the economic impact of tourism in Virginia, including information for localities, is available at http://www.vatc.org/research/economicimpact.asp.


* 2011 statewide economic impact figures compiled by the
U.S. Travel Association for the Virginia Tourism Corporation.


This is the official press room for the Virginia Tourism Corporation.
This site is designed to help journalists develop news stories about travel in Virginia.
For general travel information and trip planning resources please visit www.Virginia.org