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Virginia Press Room

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Experience the LOVE of Virginia

Tourism $$ in Virginia

Tourism is one of Virginia's most powerful industries - bringing in billions of dollars in tax revenue and supporting hundreds of thousands of jobs for Virginians. The facts and stats below are a glimpse of the positive economic impact of tourism in Virginia.

In 2014 Virginia Tourism:

  • Domestic travelers spent $22.4 billion on transportation, lodging, food, amusement and recreation, as well as retail shopping in Virginia. This represents a 4.1 percent increase from 2013.
  • Domestic travel expenditures directly supported 217,000 jobs within Virginia in 2014, an increase of 1.5% over 2013. The travel industry is the fifth largest private employer in Virginia.
  • On average, every $103,252 spent by domestic travelers in Virginia during 2014 supported one job.
  • Domestic travel in Virginia directly generated more than $1.5 billion in tax revenue for state and local governments in 2014, up 5.6 percent from 2013.

Fast Facts on the Domestic Tourism Industry in Virginia:

  • Spending by domestic travelers was $61 million a day in Virginia during 2014.
  • The travel industry is the fifth largest private employer in Virginia.
  • Virginia ranks 9th in domestic traveler spending among 50 states and Washington D.C.
  • The 216,900 jobs supported by domestic travel in Virginia comprised 7.1 percent of the
  • State’s total private employment during 2014.
  • On average, every $103,252 spent by domestic travelers in Virginia during 2014 supported one job.
  • Domestic travel supported employees in Virginia earned over $5 billion in payroll income during 2014, representing a 3.9 percent increase from 2013.
  • Domestic travel in Virginia directly generated more than $2.9 billion in tax revenue for federal, state and local governments in 2014, up 4.7 percent from 2013.
  • Arlington County received more than to $2.97 billion in domestic travel expenditures leading all of Virginia’s 133 counties and independent cities. Fairfax County followed Arlington County closely, ranking second with $2.85 billion. Loudoun County ranked third with $1.59 billion.
  • Forty-three of Virginia’s 133 counties and independent cities received over $100 million in domestic travel expenditures in 2014.

What tourism tax revenue means to Virginia

Every $1 Virginia invests in tourism marketing generates $5 in tax revenue for the Commonwealth. That's a 5:1 return on investment.

Additional information on the economic impact of tourism in Virginia, including information for localities, is available at http://www.vatc.org/research/economicimpact/.


* 2014 statewide economic impact figures compiled by the
U.S. Travel Association for the Virginia Tourism Corporation.