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Virginia Press Room

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Experience the LOVE of Virginia

Tourism $$ in Virginia

Tourism is one of Virginia's most powerful industries - bringing in billions of dollars in tax revenue and supporting hundreds of thousands of jobs for Virginians. The facts and stats below are a glimpse of the positive economic impact of tourism in Virginia.

In 2012 Virginia Tourism:

  • Generated $21.2 billion in visitor spending
  • Supported 210,000 jobs
  • Provided $1.36 billion in state and local taxes for Virginia’s communities

What tourism tax revenue means to Virginia

Every $1 Virginia invests in tourism marketing generates $5 in tax revenue for the Commonwealth. That's a 5:1 return on investment.

Additional information on the economic impact of tourism in Virginia, including information for localities, is available at http://www.vatc.org/research/economicimpact/.


* 2012 statewide economic impact figures compiled by the
U.S. Travel Association for the Virginia Tourism Corporation.