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Virginia Press Room

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Experience the LOVE of Virginia

Tourism $$ in Virginia

Tourism is one of Virginia's most powerful industries - bringing in billions of dollars in tax revenue and supporting hundreds of thousands of jobs for Virginians. The facts and stats below are a glimpse of the positive economic impact of tourism in Virginia.

In 2013 Virginia Tourism:

  • Domestic travelers spent $21.5 billion on transportation, lodging, food, amusement and recreation, as well as retail shopping in Virginia. This represents a 1.4 percent increase from 2012.
  • Domestic travel expenditures directly supported 213,000 jobs within Virginia in 2013, comprising 7.0 percent of total private industry employment in Virginia. The travel industry is the fifth largest private employer in Virginia.
  • On average, every $100,998 spent by domestic travelers in Virginia during 2013 supported one job.
  • Domestic travel in Virginia directly generated more than $1.4 billion in tax revenue for state and local governments in 2013, up 4.6 percent from 2012

What tourism tax revenue means to Virginia

Every $1 Virginia invests in tourism marketing generates $5 in tax revenue for the Commonwealth. That's a 5:1 return on investment.

Additional information on the economic impact of tourism in Virginia, including information for localities, is available at http://www.vatc.org/research/economicimpact/.


* 2013 statewide economic impact figures compiled by the
U.S. Travel Association for the Virginia Tourism Corporation.