Virginia is for Lovers is celebrating its 50^th anniversary this year, and we’re inviting you to join in on all of the fun! In honor of 50 years of LOVE, restaurants and businesses across the state are offering discounts, special throwback prices and groovy promotions to give you those 1969 vibes as you travel across Virginia.

May | June | July | August | September | October

KICKING OFF IN MAY

The Town of Marion is celebrating 50 Years of LOVE as well as its 25^th anniversary as a Virginia Main Street Community! Here you’ll find deals and discounts at local businesses, interactive murals, merchandise giveaways and more. You can even get hitched for 50 cents at the Marion Town Hall! (Promotions and deals end October 31^st)

Harrisonburg wine, beer and food partners are offering "50 Years of LOVE" merchandise as well as themed products, menus, and deals. There will also be a "50 Years of LOVE" mural banner for those Insta-selfies as well as a traveling LOVEwork sculpture that will be at events around town.

The Petersburg area is kicking off its "50 Days of LOVE happening in the Best PART of Virginia" campaign, with new wine and brewery events, event activations, and window clings at participating businesses. (Promotions and deals end June 8^th)

Dickenson CountyTourism & Chamber will partner with Breaks Interstate Park, as well as the towns of Clintwood and Haysi. Several activations at existing events and resurrection of "I Still Do" Festival; Local business partners are offering special tours, products and deals. (Promotions and deals run May 24^th through July 12^th).

Pulaski is hosting a "Where's the Love?" mobile display—which is a Volvo truck with Virginia is for Lovers and Pulaski County Logos. The mobile display will travel to six partners through July 13^th, showcasing a major event that happened to the business over the past 50 years. Travelers will get clues to guess where the mobile display will travel next, and the first person to post an image of the display using campaign hashtags will win a prize! (Promotions and deals run from May 24^th through July 13^th).

Alleghany Highlands’ bar and restaurant partners are offering special menu items, hotels are offering lodging discounts, and much, much more! (Promotions and deals run from May 25^th through August 10^th)

Prince William County will have collective promotional items for Steins, Vines and Moonshine Trail and a "50 Years of LOVE" event activation at the Tough Mudder event.

The following businesses will be offering exclusive "50 Years of LOVE" deals.

KICKING OFF IN JUNE

Martinsville will have table tents at restaurants and hotels to promote Martinsville LOVE, including the 50 Years of LOVE hashtag! There will be activations at Rooster Walk as well as tourism takeover events. (Promotions and deals run from June 1^st through August 10^th).

Loudoun County celebrates “50 Years of LOVE” with a Summer of Love Tour, featuring a vintage VW van that brings 1969 to life! The region will host over a dozen special events that showcase the spirit of the ‘60s. (Promotions and deals run from June 1^st to August 17^th)

Wytheville’s Summer of Love Campaign runs from June 7th-July 26th and includes “50 Years of Love” takeovers at festivals, restaurants, and breweries.

Patrick County in the Blue Ridge Highlands will have several ticket giveaways this summer to commemorate “50 Years of Love” in Virginia. Promotions will run from June 8^th-July 27^th, with “Summer of Love” wristbands providing access to special deals and discounts.

Scott County’s signature “50 Years of Love” event is a “Love Rocks” concert, but they will also spend the Summer of Love sharing stories of couples married 50 years or longer on their social media platforms, host LOVE letters at major events, commission a mural in Gate City, and have a geocache contest with tons of great prizes. The promotions will run from June 19^th-September 2^nd.

Running from June 20^th to August 10^th, Colonial Beach’s “Show Us Your Love” campaign includes “50 Years of Love” merchandize at participating businesses and events throughout the summer, as well as special discounts at local businesses.

Augusta County in the Shenandoah Valley will incorporate the “50 Years of LOVE” campaign into their Shenandoah Beerwerks Trail program, incentivizing visitors to go to all of the sixteen area breweries during the Summer of Love. Promotion runs from June 21^st-August 10^th.

Culpeper will run their “50 Years of Love” celebrations from June 21^st-August 10^th, and will offer 50 Years Lovers Lagers at local breweries and Lovers Blend wines at vineyards, with special Trolley Tours running between them. Special discounts and deals available at participating businesses, hotels, and shops.

Virginia’s capital city, Richmond, is running special events from June 21^st-August 10^th at local breweries and businesses.

Middlesex County and Virginia’s River Realm will team up to promote their “50 Years of Love” campaign, running from June 21^st-August 10^th with special fall events happening on November 1^st-2^nd and 16^th. Local businesses offering 50 Years of Love products and discounts during the Summer of Love will have heart-shaped window clings.

Mecklenburg County has partnered with Halifax County for the “Southern Virginia Trail of Love”, which will feature special events during the Summer of Love and deals and discounts at many local businesses. Promotions run from June 29^th-August 17^th.

KICKING OFF IN JULY

Floyd County, a mountainous and music-filled destination is offering deals throughout the 50 days of celebration with more than 30 businesses offering deals, discounts and themed experiences. The celebrations open with FloydFest and conclude with the Floyd Livestock and County Fair. (Promotions and deals run from July 27^th through September 14^th).

Bath County: 

KICKING OFF IN AUGUST

The counties of Greene, Madison and Orange are teaming up to bring locals and tourists alike “50 Ways to Fall in Love with the Foothills”. Kicking off on August 31^st and lasting through October 19^{th, this celebration will include deals, discounts, and custom products. (Promotions and deals run August 31st through October 19th).}

KICKING OFF IN SEPTEMBER

Nestled in the Blue Ridge Highlands, Bristol is full of love and is excited to celebrate by resurrecting the Southwest Virginia Metric Century bike ride between Abingdon and Bristol. This year’s theme is 1960s! Various hotels in the area will be offering discounted rates for cycling participants. (Promotions and deals run from September 1^st to October 26^th).

Montgomery County, located in the Blue Ridge Highlands, is celebrating 50 Years of Love by promoting deals, discounts and promotions created around nationally designated days like Beer Lovers Day, Public Lands Day and Coffee Day. (Promotions and deals run from September 7^th through October 26^th)

KICKING OFF IN OCTOBER

The Eastern Shore will be celebrating 50 Years of Love by launching a “50 Days to Explore the Shore” campaign. While exploring the Shore, go on a scavenger hunt which highlights oyster roasts, seafood festivals, nature trails and a plethora of museums. The scavenger hunt also features two LOVEworks in the area. Through the scavenger hunt, punch your card at each stop because many stops along the way offer promotional discounts!  (Promotions and deals run October 1^st through November 19^th).