Envisioned by CEO Gareth Moore, and the distillery’s CXO, Gareth’s wife Maggie Moore, the LOVE is inspired by what we do at Virginia Distillery Company: make whisky!
Jordan Kennedy, Site Facilities Lead, developed the design for the LOVE letters and the surrounding area. Working with barrel staves, a barrel head and our iconic split “V” logo, Jordan and his team – along with support from Nick Smoot and Andrew Simpson - built much of the LOVE in house by putting together the frame of the each letter and then building over them with the associated materials, inspired again by what we do at Virginia Distillery Company.
The team also landscaped the area to ensure ease of access for visitors seeking a LOVE photo op!
Visitors are encouraged to take photos with the LOVEworks and share with loved ones on Facebook at www.Facebook.com/VirginiaisforLovers or on Twitter with the special hashtag #LOVEVA. A complete list of the LOVEwork locations is at www.Virginia.org/LOVE.
Last Updated: 09/13/2019