Use this shopping guide* to support Virginia’s Black-owned stores and experience why Virginia stands for LOVE.

*This list is not meant to be comprehensive, but to highlight a few of the boutiques and shops that help make Virginia a beautiful and inclusive place.

HMBLE HSTLE+Virginia is for Lovers Collaboration


A native to Roanoke, Xavier Duckett is a creative entrepreneur that has spent his career giving back to his hometown through The Humble Hustle Company (among other initiatives!), a non-profit that provides programs and resources to the community. Recognizing the LOVE in Xavier's dedication to his community, Virginia is for Lovers has teamed up with the talented Duckett to create one-of-a-kind, limited edition merchandise, from t-shirts and socks to hats and totes, all celebrating the importance of Black travel and Black-owned businesses in the Commonwealth.

Love Local: Regionally-Focused Black-Owned Business Websites 

The Buy Black Hampton Roads group has put together a list of over 20 Black-owned retail shops in the region, and the website also features restaurants and services operated by Black business owners, as well as events and historic sites organized to recognize Black history. 

Follow Visit BLK RVA and discover the capital city’s Black-owned boutiques and shops; additionally, you’ll find dining destinations, customized and group tours, health and wellness centers, arts and culture exhibits, and events that highlight Richmond’s inclusive and diverse community.

The Northern Virginia Black Chamber of Commerce showcases shops, restaurants, and services such as health and wellness, automotive, construction, and legal work that are owned by Black Virginians. 

Downtown Lynchburg recently published an article about Black-owned shops and wellness centers, also covering restaurants and bakeries in downtown Lynchburg within the article. In addition to these retail and dining locations, the articles focus on the people behind the businesses, interviewing them about their role in building a diverse community in Lynchburg. 

Central Virginia


Little Nomad, Richmond—Kid’s clothing, toys, books, and accessories

Sassy Jones Boutique, Richmond—Women’s clothing and accessories

Chilalay, Richmond—T-shirts, hoodies, and more

Sun and Selene, Richmond—Boutique jewelry

Lammar Marie Gourmet Popcorn, Richmond—Veteran-owned shop with sweet and savory flavors like key lime and lemon cheesecake 

Barky’s Spiritual Stores, Richmond—Christian books, study materials, and more

Shakoor’s Merchandise, Richmond—Clothing, jewelry, art, and wellness materials

The Valentine Store, Richmond—Gift shop for the Valentine Museum featuring unique Richmond-inspired gifts such as jewelry, clothing, home goods, and books

The Virginia Shop, Richmond—Gift shop inside the Library of Virginia sharing history- and Richmond-inspired gifts like books, t-shirts, flags, home goods, and more

Curtis Newkirk, Richmond—Beautiful architectural and portrait paintings

Cloth & Paper, Richmond—Elevated and minimal planner inserts and accessories

Walton Gallery, Petersburg—Studio of renowned New York City artist Ronald J. Walton; watch video about artist's creative process & his decision to relocate to Petersburg from New York. 

Mrs. Joy’s Absolutely Fabulous Treats, Lynchburg—Cookie decorating and baking classes 

Oshun Organics, Lynchburg—Vegan bath and body products


Penny's Wine Shop, RichmondNatural wine shop and small bites restaurant in the heart of the historic Jackson Ward neighborhood of Richmond

Vinegar Hill Vintage Clothing Co., Charlottesville Clothing company named for a historically Black community in the Charlottesville area during the turn of the 19th century.

Southern Virginia

Books & Crannies, Martinsville—Book store

Hometown Furniture, Martinsville—Furniture store

SMS Boutique, Martinsville—Women’s Clothing

Angel’s Wigs & More, Martinsville—Hair accessories & clothing

Carter’s Fine Clothing, Martinsville—Men’s clothing

Unique Styles & Designs, MartinsvilleDesigner decor and floral design services

Suit City, Collinsville—Men's clothing

JR’s Music, Collinsville—Instruments, music lessons

Ariel’s, Martinsville—Women’s clothing

Spoken Interior Homes, Franklin—Interior design 

Unique Unlimited, Franklin—Women’s clothing & accessories 

Coastal Virginia

Unlax Candles, Suffolk—Handcrafted soy wax candles designed to help you unwind and relax 

Timbuktu Bookstore, Norfolk—Local bookstore

Demarcus Alexan Engraving, Hampton—Men’s shoes and custom jewelry for men, women, and kids

The Boss Lady Variety Shop, Hampton—Women’s clothing, accessories, and body products

Sippin Tee, Hampton—Clothing, jewelry, and accessories

YUP Handcrafted, Hampton—Crocheted apparel, jewelry, and knitwear

Hard Times Skate Shop, Portsmouth—Skateboarding and apparel shop

PaperboyFly Clothing, Chesapeake—Men’s clothing

LeeLou Designs 720, Virginia Beach—Custom-made women’s and men’s apparel and accessories

Tiny Sassy Classy Boutique, Virginia Beach—Children’s clothing, accessories, and toys

Fashion Junky, Virginia Beach—Women’s apparel and accessories

Northern Virginia


Photo Credit: Adedayo "Dayo" Kosoko for Visit Alexandria

Threadleaf, Alexandria—Sustainable clothing

Harambee Books & Artworks, Alexandria—Book store

La Dolce Vita Books & Bath, Arlington—Skin care product shop that also promotes educational experiences

Twana’s Creation Gift Baskets & Gifts, Stafford—Custom gift baskets and artisan products

The Burning Wic, Woodbridge—Candle and gift shop

Shenandoah Valley

Essentially Zen, Staunton—Bath goods

Anointed Apparel & Accessories, Staunton—Custom made clothing and accessories as well as alterations

Zewd’s, Staunton—Arts and crafts store

Freda’s Skin Studio, Waynesboro—Skincare, perfume, and cosmetics products

The Silver Gallery, Waynesboro—Silver and pewter giftware

Virginia Mountains


Photo Credit: Nick Davis, @nickdavisphoto

Tree Fairfax, Roanoke—Leather goods

She’s International, Roanoke—Boutique shop featuring hand-picked items from around the world

Shades of Color, Roanoke —Clothing and accessory boutique store

Artistic Expressions, Roanoke— Roanoke City Market vendor who makes jewelry, birdhouses, and canes

beYOUtiful Creationz, Roanoke—Custom apparel, drinkware, gift baskets, and art

Flycodes Apparel, Roanoke—Athletic performance apparel company

Flylife Clothing, Roanoke—Custom design and apparel company

Her Perfect Day Boutique & Design Studio, Roanoke—Women’s clothing and custom design services

Hmble Hstle Clothing Co, Roanoke—Apparel line

Lovelight Design Studio, Roanoke—Graphic design and t-shirt collections

Nessy’s Naturals, Roanoke—Natural & organic products for hair and body

Frank’s Cool Stuff, Salem—Comics, anime, cards & collectibles shop 

Southwest Virginia

Woolly Jumper Yarns, Floyd—Fine yarns and yarn crafting accessories

Bohicket Apothecary, Abingdon—Skincare, soaps, and candles

Looking to support Black-owned restaurants or learn more about Virginia’s almost 400 years of Black history? Dive into our Stand for LOVE series to support diversity and inclusion in the Commonwealth.