Virginia is for Lovers

Virginia is For Lovers® was created in 1969, 50 years ago, and has become one of the most beloved and well-known slogans in the world. While it has meant a lot of different things to a lot of different people, one thing hasn’t changed – the LOVE.

Celebrate 50 Years of LOVE when you visit participating cities and counties all across the state. You’ll find everything from special lovers lagers at breweries and lovers blends at wineries, 1969 inspired meals and prices at restaurants, special 50 Years of Love events, annual events with 1969 themes, contests, giveaways, and much more. Find an experience below and discover why Virginia is for Lovers.

50 Year of Love - Virginia is for Lovers

Celebrate 50 Years of Love in Virginia

50 Years of LOVE in Virginia

Everywhere from big cities to small towns in Virginia are celebrating 50 Years of Love in their own special way. Find the list below by region and explore what areas are doing to show some extra love this year!


50 Years of LOVE in Central Virginia

Central Virginia will host 50 Years of Love events throughout the summer, including limited releases of “50 Years of Love”-themed craft beer at local breweries, festivals, and special events to share the love!

50 Years of Love in Coastal Virginia - Eastern Shore

Visit Virginia’s Eastern Shore this summer for a “50 Years of Love” scavenger hunt, discounts at local businesses, and of course, lots of fresh seafood straight from the Chesapeake and Atlantic Ocean.

50 Years of LOVE in the Virginia Mountains

The Virginia Mountains will host a kick-off event at Smith Mountain Lake, followed by special 50 Years of Love discounts, menus, and promotions at local restaurants, hotels, breweries, and more.

50 Years of LOVE in Southwest Virginia - Blue Ridge Highlands

One of Virginia’s biggest music festivals, FloydFest, will kick off the 50 Years of Love celebrations in the Southwest Virginia - Blue Ridge Highlands with a 1969-themed products and a custom photo booth, but special events will continue throughout the year, including giveaways, traveling LOVEworks, and special discounts on local products.

50 Years of LOVE in the Chesapeake Bay Region

Comprised of Virginia’s three coastal peninsulas, the Chesapeake Bay offers waterfront fun along with special discounts and products during the 50 Years of Love celebration.

50 Years of LOVE in Northern Virginia

From outdoor events to 50 Years of Love packages at over 30 hotels in the region, Northern Virginia has tons to do during the summer of love.

50 Years of LOVE in the Shenandoah Valley

Head to the breweries, wineries, and distilleries in the Shenandoah Valley this summer for special 50 Years of Love beverages and swag!

50 Years of LOVE in Southern Virginia

In addition to festivals and special events marking 50 Years of Love, Southern Virginia will launch their own “Trail of LOVE” for visitors looking to explore the best of Southern Virginia.

Southwest Virginia - Heart of Appalachia

The Southwest corner of Virginia brings the love this summer with special 50 Years of Love tours, deals, and 1969-inspired menus at local restaurants, wineries, and breweries. And don’t miss out on the “Love Rocks” concert, where you can enjoy live music, local flavors, and a whole lot of LOVE!

50 Years of LOVE in Coastal Virginia - Hampton Roads

Virginia’s largest coastal region, Hampton Roads, will celebrate 50 Years of Love this summer with limited edition Lovers craft brews, special Summer of Love events, and Virginia is for Lovers merchandise at participating businesses and events. Learn more about Coastal Virginia - Hampton Roads.

Travel Updates

Success! Get ready to start receiving travel updates.

Find out why Virginia is for Lovers. You’ll get monthly travel inspiration, insider tips, and itineraries to help you plan your best Virginia vacation yet. Plus exclusive offers, deals, packages and more! Sign up for Virginia is for Lovers Emails now!

There’s always more to LOVE in Virginia. Please select any topic that interests you!