Virginia's Star City

The Roanoke Valley is conveniently located off Interstate 81 and the Blue Ridge Parkway at the southern tip of the Shenandoah Valley. Surrounded by scenic beauty, the Roanoke region is a perfect destination for visitors wanting a little of everything in a Blue Ridge mountain getaway. Experience our railroad heritage, take in the arts and culture, shop, eat and enjoy the wealth of outdoor recreation in the heart of our breathtaking mountains.

Roanoke MountainThe Valley includes attractions such as the Taubman Museum of Art, Virginia Museum of Transportation, Mill Mountain Zoo and Center in the Square. In the center of it all is the Historic Market District including a Farmers’ Market, unique shopping and several restaurants.

Throughout the year we offer an array of events such as the Strawberry Festival, Kite Festival, Salem Fair and Dickens of a Christmas. We are also home to the Salem Red Sox.

It's a good time to plan a trip…and there's always a good time to be had in Virginia's Blue Ridge.

Area Highlights

Mill Mountain Zoo

  • Mill Mountain Park

THIS AZA accredited, pocket zoo is nestled atop Mill Mountain next to Roanoke’s famous Star landmark, as well as Mill…

Taubman Museum of Art

  • 110 Salem Avenue, SE

The Taubman Museum of Art is part of the lively metro mountain mix of arts, culture and outdoor fun in the heart of downtown…

Historic Roanoke City Market

  • Historic Roanoke City Market

The Historic Roanoke City Market is the oldest such market in continuous use in Virginia. In 1882 licenses were issued to 25…

The Berglund Center

  • 710 Williamson Rd.

The Berglund Center continues to be Western Virginia's premiere full-service facility with a 10,500 seat Coliseum, 2,151 seat…

Virginia Museum of Transportation

  • 303 Norfolk Ave SW

The Virginia Museum of Transportation fires the imagination! The whole family can enjoy decades-old steam locomotives while…

The Hotel Roanoke and Conference Center

  • The Hotel Roanoke & Conference Center

The historic Hotel Roanoke, circa 1882, reopened in 1995 completely restored with 332 rooms and 19 suites. The Conference Center…