Virginia is For Lovers® was created in 1969, 50 years ago, and has become one of the most beloved and well-known slogans in the world. While it has meant a lot of different things to a lot of different people, one thing hasn’t changed – the LOVE.

Celebrate 50 Years of LOVE when you visit participating cities and counties all across the state. You’ll find everything from special lovers lagers at breweries and lovers blends at wineries, 1969 inspired meals and prices at restaurants, special 50 Years of Love events, annual events with 1969 themes, contests, giveaways, and much more. Find an experience below and discover why Virginia is for Lovers.